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Ad & Content Specifications

 Everything you need to create effective, high-quality educational content for FSA.

Production Specifications

Please review the following production guidelines below before submitting your files. Adhering to these specs helps us publish your content cleanly and without delay.

Comprehensive Analytics Report


For any integrated marketing campaigns and/or research projects with a minimum of $5K investment, you will receive a comprehensive analytics report at the completion of the initiative that provides you with key details on the performance of the initiative. If you’re interested in viewing performance and engagement of initiatives on social media prior to the completion of the campaign, we encourage you to view analytics and engagement visible to the general public.

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Content Guidelines

 

Food Shippers of America (FSA) provides opportunities for content that is paid for by the advertiser. In keeping with FSA’s goals to provide value to members and followers that is educational, the following guidelines apply to content in all FSA communication channels. It’s been proven that content performs most effectively when it’s purely education but your company (or executive) can be cited as a source.

FSA will prominently identify provided content in a manner that alerts website users that such content is paid for and influenced by the advertiser.

Advertisers must ensure that content is substantiated and complies with all applicable laws and regulations.

Advertisers are required to provide content that is predominantly educational in nature. No overtly commercial messaging will be accepted.

Note: If you are interested, you can be provided with a writer who will develop the content for you. For more information, speak with your Account Supervisor with MindShare Strategies, the publisher of Food Chain Digest (FSA’s official magazine).

FSA will at any time reject or remove any content that contains false, deceptive, potentially misleading (whether by misrepresentation or omission) or unlawful content.

Advertiser must provide FSA's Publisher with written confirmation that they have received approval from their shipper/customer featured in the content prior to publishing. This approval must ensure their shipper/customer has approved all content provided in its entirety, including any graphics that may feature their brands or associates.

FSA will not accept any content that presents a sponsor’s political views or positions on any issue of public importance or controversy.

FSA may also reject or remove content that is inconsistent with its educational content standards and policies or has the potential to harm to FSA’s reputation or brand.

Good approaches to educational content could be executive summaries of original research, whitepapers featuring relevant information or perspectives to food shippers, or case studies of how your service, product or capabilities have been of value to a food shipper.  

 


Samples

Explore sample pieces that resonated with our audience and demonstrate best practices for high-quality content.

YMX Logistics

Why Yard Operations Will Be Part of Every Executive Agenda in 2026


YMX Logistics outlined their sponsored content with clear, educational insights that helped FSA readers understand the evolution, challenges, and emerging opportunities within yard operations. Instead of directly pushing a product or service, they focused on explaining industry shifts, defining the Yard Operating System framework, and outlining the strategic and operational benefits it brings to enterprise shippers. By leading with expertise, YMX delivered content that informed, elevated, and added genuine value to the Food Shippers community. Read More

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Premium Branding Package

  • 2 Buyer's Guide Ad Listings (Print & Digital)
  • 1 Exclusive Blog Article
  • 3 Food For Thought eNewsletter Features
  • 5 Food For Thought eNewsletter Banner Ads
  • 1 Exclusive Food Chain Digest Feature (Print & Digital)
Lineage

Peak Season Playbook:
Tips for a Smooth Shipping Season


Lineage delivered an educational, value-first piece that helped food shippers prepare for the complexities of the holiday season with clear, actionable logistics guidance. They focused on industry challenges—capacity constraints, theft risks, multimodal strategies, and data-driven decision-making—offering insights that empower shippers to plan smarter and strengthen their cold chain. By grounding the content in practical tips and real-world expertise, Lineage positioned itself as a trusted resource supporting shippers’ year-end performance and long-term resilience. Read More

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Content Marketing / Thought Leadership

  • 750+ word article on the FSA blog
  • Includes native advertising in callout text format
PLM

How Will Your Business Mitigate Tariff Costs?


With a clean design and laser-focused copy, PLM’s banner cut through noise by speaking directly to a current supply chain concern: tariff costs. The combination of minimal text and a strong visual made the message both memorable and easy to digest. In one sentence, PLM positioned its inventory solutions as a practical way to reduce exposure and risk.

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Food For Thought eNewsletter Banner Advertising

  • Top Banner Ad (premier position immediately under masthead)
  • 3+ receives 10% discount


3 Tips for Creating Content that Resonates

Stand out with content that’s audience-focused and insight-driven.

1

Know Our Audience

Across our platforms and mediums, the Food Shippers of America (FSA) reaches more than 19,000+ targeted decision-makers responsible for supply chain strategy and management, operations, transportation, logistics and warehousing and who practices specifically in the food and beverage industry. Company types range from manufacturers, distributors and retailers to providers that serve them (carriers of all modes, 3PLs, brokers, and technology innovators). So, when you're creating or selecting content for your sponsorship, make sure the topic is relevant to our community.

2

Provide Compelling and Valuable Information

What is the nature of your content and how is it written? Are you providing value to the reader or is it a sales pitch? The more educational and relevant the content is, the better. It will position your brand as a thought leader and build trust and credibility with our audience. Or going off of Tip #3, consider spotlighting your employee(s).
 
Not sure where to start? Here are some types of article formats to consider:

—  Top Tips / Best Practices
—  Case Study
—  Personal stories
Employee Spotlight
Testimonial
Q&A
Beginners Guide
3

Feature a REAL Person (or People) in Your Materials

As humans, we're drawn to seeing real humans, learning about their stories, and understanding their experience. Consider featuring your executive and their unique insights, opinions or knowledge on a specific industry trend or your company's best practices and challenges. 

Questions?

Contact Alec Stifter, Account Executive, at 952.442.8850 x218