The preferred method for receiving completed digital ad artwork is as a high-quality (300 dpi minimum), press-ready PDF file. Ensure that all fonts have been embedded and all color has been converted to CMYK.
Other acceptable file formats for digital files include high quality EPS, TIF and JPG. All file formats should be compatible with the following software: Adobe CS (InDesign, Illustrator, Photoshop and Acrobat). See deadlines in Media Kit.
Note: Bleeds allowed only on full or 2-page spread ads.

Banner AdvertisingAll banner ad sizes: 728x90px
Email Alec Stifter materials and your desired URL two weeks prior to distribution on Wednesdays.
Article MUST follow FSA's Content Guidelines listed at the top of the webpage. The same graphic used in thought leadership article will be used as the featured image of the article. Our editorial team is responsible for developing the Article Teaser that drives traffic to your featured content.
Email Alec Stifter materials and your desired URL two weeks prior to publish date.
You can create your own landing page or if you’d prefer we can. Here’s what is needed for the landing page:

Food Shippers of America (FSA) provides opportunities for content that is paid for by the advertiser. In keeping with FSA’s goals to provide value to members and followers that is educational, the following guidelines apply to content in all FSA communication channels. It’s been proven that content performs most effectively when it’s purely education but your company (or executive) can be cited as a source.
FSA will prominently identify provided content in a manner that alerts website users that such content is paid for and influenced by the advertiser.
Advertisers must ensure that content is substantiated and complies with all applicable laws and regulations.
Advertisers are required to provide content that is predominantly educational in nature. No overtly commercial messaging will be accepted.
Note: If you are interested, you can be provided with a writer who will develop the content for you. For more information, speak with your Account Supervisor with MindShare Strategies, the publisher of Food Chain Digest (FSA’s official magazine).
FSA will at any time reject or remove any content that contains false, deceptive, potentially misleading (whether by misrepresentation or omission) or unlawful content.
Advertiser must provide FSA's Publisher with written confirmation that they have received approval from their shipper/customer featured in the content prior to publishing. This approval must ensure their shipper/customer has approved all content provided in its entirety, including any graphics that may feature their brands or associates.
FSA will not accept any content that presents a sponsor’s political views or positions on any issue of public importance or controversy.
Good approaches to educational content could be executive summaries of original research, whitepapers featuring relevant information or perspectives to food shippers, or case studies of how your service, product or capabilities have been of value to a food shipper.
YMX Logistics outlined their sponsored content with clear, educational insights that helped FSA readers understand the evolution, challenges, and emerging opportunities within yard operations. Instead of directly pushing a product or service, they focused on explaining industry shifts, defining the Yard Operating System framework, and outlining the strategic and operational benefits it brings to enterprise shippers. By leading with expertise, YMX delivered content that informed, elevated, and added genuine value to the Food Shippers community. Read More
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Lineage delivered an educational, value-first piece that helped food shippers prepare for the complexities of the holiday season with clear, actionable logistics guidance. They focused on industry challenges—capacity constraints, theft risks, multimodal strategies, and data-driven decision-making—offering insights that empower shippers to plan smarter and strengthen their cold chain. By grounding the content in practical tips and real-world expertise, Lineage positioned itself as a trusted resource supporting shippers’ year-end performance and long-term resilience. Read More
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With a clean design and laser-focused copy, PLM’s banner cut through noise by speaking directly to a current supply chain concern: tariff costs. The combination of minimal text and a strong visual made the message both memorable and easy to digest. In one sentence, PLM positioned its inventory solutions as a practical way to reduce exposure and risk.

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Across our platforms and mediums, the Food Shippers of America (FSA) reaches more than 19,000+ targeted decision-makers responsible for supply chain strategy and management, operations, transportation, logistics and warehousing and who practices specifically in the food and beverage industry. Company types range from manufacturers, distributors and retailers to providers that serve them (carriers of all modes, 3PLs, brokers, and technology innovators). So, when you're creating or selecting content for your sponsorship, make sure the topic is relevant to our community.
What is the nature of your content and how is it written? Are you providing value to the reader or is it a sales pitch? The more educational and relevant the content is, the better. It will position your brand as a thought leader and build trust and credibility with our audience. Or going off of Tip #3, consider spotlighting your employee(s).
Not sure where to start? Here are some types of article formats to consider:
As humans, we're drawn to seeing real humans, learning about their stories, and understanding their experience. Consider featuring your executive and their unique insights, opinions or knowledge on a specific industry trend or your company's best practices and challenges.