The preferred method for receiving completed digital ad artwork is as a high-quality (300 dpi minimum), press-ready PDF file. Ensure that all fonts have been embedded and all color has been converted to CMYK.
Other acceptable file formats for digital files include high quality EPS, TIF and JPG. All file formats should be compatible with the following software: Adobe CS (InDesign, Illustrator, Photoshop and Acrobat). See deadlines in Media Kit.
Note: Bleeds allowed only on full or 2-page spread ads.
All banner ad sizes: 728x90px
Email Alec Stifter materials and your desired URL two weeks prior to distribution on Wednesdays.
In Callout Text Format:
Email Alec Stifter materials and your desired URL two weeks prior to distribution on Wednesdays.
Content Marketing/Thought LeadershipEmail Alec Stifter materials and your desired URL two weeks prior to publish date.
Social MediaIf your post will be fully hyperlinked, embedded graphics should be 1200x627px to scale correctly.
If your post does not need to be fully hyperlinked, graphics 1080x1080px are accepted.
Please incorporate your company tag into the social post copy and provide handles for all applicable platforms if you would like to be tagged.
LinkedIn & Facebook:
Twitter:
Video Specs for LinkedIn, Facebook, Twitter:
Video Specs for Instagram:
Reels will display in the feed in slightly cropped portrait dimensions (4:5 or 1080×1350) and can be 15 or 30 seconds long.
Email Alec Stifter materials two weeks prior to publish date.
Dedicated Sponsored EmailsEmail HTML file to Alec Stifter two weeks prior to distribution. She will send you a test version.
You can create your own landing page or if you’d prefer we can. Here’s what is needed for the landing page:
For any integrated marketing campaigns and/or research projects with a minimum of $5K investment, you will receive a comprehensive analytics report at the completion of the initiative that provides you with key details on the performance of the initiative. If you’re interested in viewing performance and engagement of initiatives on social media prior to the completion of the campaign, we encourage you to view analytics and engagement visible to the general public.
Food Shippers of America (FSA) provides opportunities for content that is paid for by the sponsor (“Sponsored Content”). In keeping with FSA’s goals to provide value to members and followers that is educational, the following guidelines apply to Sponsored Content in all FSA communication channels. It’s been proven that sponsored content performs most effectively when it’s purely education but your company (or executive) can be cited as a source.
All sponsored content must follow these guidelines:
AB InBev, one of the most sophisticated spot freight buyers in the world, has created significant freight savings and efficiencies through an approach driven using machine learning and artificial intelligence. Learn from their success.
Renewable natural gas (RNG) is the leading low carbon solution that helps trucking companies and shippers reduce their carbon footprint and meet their sustainability goals.
Across our platforms and mediums, the Food Shippers of America (FSA) reaches more than 19,000+ targeted decision-makers responsible for supply chain strategy and management, operations, transportation, logistics and warehousing and who practices specifically in the food and beverage industry. Company types range from manufacturers, distributors and retailers to providers that serve them (carriers of all modes, 3PLs, brokers, and technology innovators). So, when you're creating or selecting content for your sponsorship, make sure the topic is relevant to our community.
What is the nature of your content and how is it written? Are you providing value to the reader or is it a sales pitch? The more educational and relevant the content is, the better. It will position your brand as a thought leader and build trust and credibility with our audience. Or going off of Tip #3 below, consider spotlighting your employee(s).
Not sure where to start? Here are some types of article formats to consider:
As humans, we're drawn to seeing real humans, learning about their stories, and understanding their experience. Consider featuring your executive and their unique insights, opinions or knowledge on a specific industry trend or your company's best practices and challenges.
